This Monday, the German Frankfurt International Lighting Exhibition in second days, from China companies most willing to visit is still the foreign brand exhibition hall, this is because in a museum, with disparate product plans, but as long as the foreign brand exhibition can see the latest international plan. European lighting brand is from the original plan and technology at both ends of the international industrial chain to control the profits of infinite space.

Today's focus: plans double the value of the product

Specially invited investigator: President of Foshan Lighting Association Wu Yulin

Investigation of the first day cream, let me see the first-class foreign lighting company is not the same image. This is not to say that foreign brands have money to do things, but that people's plans do wake you up and cheer you up. Frankfurt exhibition in the lighting brands are many, in addition to the new modern brand, many brands, such as Europe, at least for decades or even centuries. Today visitors found that this brand is the most important factor is the heritage of the plan.

Better the extreme than the characteristic

At the very least, in appearance, even the usual conventional products, foreign brands are always good at planning their own characteristics. In the Chinese Museum, this project is not recognizable, many are placed there, businessmen come to understand Chinese civilization, direct bargain.

We found that the product plan has a strong continuity, and integrates the characteristics of self brand according to the practice of using, and is also a lamp, ceiling lamp and other conventional products, their plan is not the same; not according to the mall which style sell, eager to produce similar or identical products, such only in the homogenization of products. A German customer told me, "Why are you doing the same homework as others? That kind of homework is not worth it."." Perhaps the Western civilization is not the same, but different, even compared to the pole.

The point is not to look at sales

PHILPS, OSRAM, Bega and other lighting giants, they are recognized as cutting-edge brands in the industry. I had a good look at their pavilion. In fact, they can not become the tip through the sale of how much to reflect, such as PHILPS unveiled the latest plan OLED chandelier, with the music rhythm is not the same change color and lighting lamp flashing; the latest module OSRAM lighting technology plan, according to the students' daily fatigue status of the latest intelligent conditioning lighting system etc.. Their products and plans have always been the first in the world and industry, which has a great influence on their brand image.

China Pavilion products have to face the gap

Ideas can be found everywhere in foreign product plans, which are a touch to many Chinese corporate bosses. Left us with the deep image of Archimedes (Artemide) of the brand, its products from the general commercial lighting, including lighting, ceiling lights, track lights, to Home Furnishing lighting products, such as lamps, wall lamp, floor lamp, decorative lighting to various functions, it makes people reluctant to part, praise concept plan and each product has marked each planner's name.

I saw it a lamp in a lighting store in Germany, the cheapest to the most expensive 350 euros, more than 1000 euros, I carefully ask the producer asked it where the ex factory price in OEM Chinese: less than 200 euros. Such big profits have been earned by foreign brands.

Comparison of Chinese Museum products monotonous, very many European Museum concept plan, such as blowing bubbles lamp; tumbler lamp can discoloration and intelligent control of the egg shape; and people can communicate with the light touch of silica gel...... Whether it is from the idea of a single product, or from the construction of the overall light air, the Chinese Museum company has some brands have done fairly well, but the overall gap is still too large. Plan is the soul of a brand, China lighting company previously by cost control, cheap, open international shopping malls, but in the original plan with the international level there is a great gap. Face this interval, there will be changes.